Digital/Online Marketing Communications Strategy

What is Twestival? And How You Can Join In The Fun.

By on March 18, 2010 in social media, Twitter with 0 Comments

Twestival is a fun word.

Twestival events are fun, too.

The one in Philadelphia, Pa. has a scavenger hunt. Birmingham’s in the UK features a magician and dance party.

A good time will be had by all. And it’s all for a good cause.

A global event for giving

Twestival, which stands for Twitter Festival, is dedicated to using social media for social good. It’s motto: “Tweet. Meet. Give.”

Here’s how it works: Cities around the world host individual Twestivals to raise funds for charity, all on the same day. This year it’s March 25. Parties and raffles are favorite ways to shake the money tree, though organizers can do whatever they want.

Helping poor children gain a better education

Twestivals are 100% volunteer and all proceeds go to a single cause.

This year the cause is Concern Worldwide, a humanitarian organization that helps those who are living in extreme poverty achieve major improvement in their lives. It does good things in several areas of interest including health, education and finding ways to enable people to have reliable sources of food and income. Concern Worldwide works hard to help the very poorest of children gain a better education by building schools and training teachers, as well as providing meals, books and other learning tools.

There’s no time like the present to join a global movement

Twitter is the primary tool for publicizing Twestival. But you’ll also see notices about it on Facebook, YouTube and other social media sites. The goal is to get people who converse online to meet one another offline to have a good time and raise some money.

I’m looking forward to the Philadelphia Twestival, which is being organized by Gloria Bell and Melissa Thiessen. I spoke with Gloria about Twestival — my next post will feature her thoughts on the upcoming event.

Meanwhile, there’s still time for you to make a difference. Sign up for Twestival.

To find out what’s happening in your area visit the Twestival site. It’s that easy to join a global movement.

C’mon, do it now.

– Deni Kasrel

What do YOU think? Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .


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    • Deni Kasrel says:


      Twestival is cool all around, and the Philly event for this year, featuring a team-based scavenger hunt, should be a lot of fun.

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