Digital/Online Marketing Communications Strategy

Tag: YouTube

Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

Share

Continue Reading »

Digital Communications Highlights: September 2014

By on September 30, 2014 in content marketing, social media, wordpress with 0 Comments
Digital Communications Highlights: September 2014

Think WordPress is just for blogging? Wait ’till you see examples presented by WPBeginner to find out how WordPress can be used for plenty more. Other highlights from this month help clue you in to a keyword brainstorming tool, find out how Google seeks to keep top content creators from jumping to another platform, and […]

Share

Continue Reading »

3 Tips to Make a Video Go Viral

By on April 22, 2014 in content marketing with 0 Comments
3 Tips to Make a Video Go Viral

Recently, while waiting for my turn in the chair at the hair salon, my hairdresser, Marianne, and another customer, were oohing and aahing with their eyes glued to an iPhone. “You have to see this video,” Marianne said, as she passed the phone my way. “You’ll love it.” The video is of a wedding in […]

Share

Continue Reading »

How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

Share

Continue Reading »

What Makes An Effective Corporate Video?

By on January 28, 2010 in communications strategy, video with 0 Comments
What Makes An Effective Corporate Video?

If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or a lot less. It depends on the video. And the website. If you’re an individual “citizen” blogger, you may be fine with something that has a homemade look. People will often give you a pass. […]

Share

Continue Reading »

Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

Share

Continue Reading »

How To Create A Winning Corporate Social Media Policy

How To Create A Winning Corporate Social Media Policy

Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then […]

Share

Continue Reading »

Top