Digital/Online Marketing Communications Strategy

Tag: UX

Digital Communications Highlights: February 2016

By on February 29, 2016 in social media, user experience with 0 Comments
Digital Communications Highlights: February 2016

Snapchat, Millennials, and the Micro Revolution: Snapchat in on a tear with brands that want to reach Millennials, a demographic that likes its digital moments ultra-short and spontaneous. Grovo Google’s AdWord Position Update: 4 Ads on Top & None in the Sidebar: Google changed the way search ads appear for desktop users. It now shows […]

Share

Continue Reading »

Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: August 2015

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. […]

Share

Continue Reading »

Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

Share

Continue Reading »

Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: May 2015

The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]

Share

Continue Reading »

Why Focus Groups Don’t Work For Usability Testing

By on April 14, 2015 in user experience with 0 Comments
Why Focus Groups Don’t Work For Usability Testing

When you seek out information or buy things on the web how often do you do so with a crowd of strangers helping you out? My guess is, never. That’s the simplest way to explain why you don’t want to use focus groups to find out how well your website works. Using the web is […]

Share

Continue Reading »

Why You Absolutely Must Have a Mobile-Friendly Website

By on March 18, 2015 in mobile, user experience with 0 Comments
Why You Absolutely Must Have a Mobile-Friendly Website

If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to mobile-friendliness in its algorithm. In plain old English this means, sites that are not mobile optimized will be downgraded […]

Share

Continue Reading »

Digital Communications Highlights: November 2014

Digital Communications Highlights: November 2014

According to a popular seasonal song, right about now Santa is making his list and checking it twice. Apparently plenty of others are following the jolly man’s lead, by making their own lists, for assorted aspects of digital communications. Topics include content marketing, user experience myths, website contact pages that really grab your attention, and […]

Share

Continue Reading »

8 Resources for Mobile Marketing and Design

By on August 15, 2014 in mobile, user experience with 0 Comments
8 Resources for Mobile Marketing and Design

Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]

Share

Continue Reading »

4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

Share

Continue Reading »

The Call for Custom Smartphone Home Screens

By on January 23, 2014 in mobile with 0 Comments
The Call for Custom Smartphone Home Screens

Odds are, you use a mobile smartphone, right? Okay, now guess how many times you look at it during the course of just one day. If you’re in line with the average mobile phone user, the answer is about 100. To see if that’s accurate, you can start to keep a daily tally, or, you […]

Share

Continue Reading »

Top