Digital/Online Marketing Communications Strategy

Tag: UI

Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: August 2015

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. […]

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Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

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Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: May 2015

The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]

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8 Resources for Mobile Marketing and Design

By on August 15, 2014 in mobile, user experience with 0 Comments
8 Resources for Mobile Marketing and Design

Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]

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4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

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