Digital/Online Marketing Communications Strategy

Tag: trends

Digital Communications Highlights: February 2016

By on February 29, 2016 in social media, user experience with 0 Comments
Digital Communications Highlights: February 2016

Snapchat, Millennials, and the Micro Revolution: Snapchat in on a tear with brands that want to reach Millennials, a demographic that likes its digital moments ultra-short and spontaneous. Grovo Google’s AdWord Position Update: 4 Ads on Top & None in the Sidebar: Google changed the way search ads appear for desktop users. It now shows […]

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How Will Digital Marketing Change in 2016? [Infographic]

By on February 15, 2016 in business strategy, trends with 0 Comments
How Will Digital Marketing Change in 2016? [Infographic]

Years ago, when I worked at a tech startup, the pace of change at our company was fast and at times exhilarating. We’d all talk about how we ran on Internet time. Meaning, that the Internet engenders an environment where things happen faster than traditional brick and mortar business. Today, Internet time is standard time […]

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Digital Communications Highlights: January 2016

By on January 31, 2016 in social media, web design with 0 Comments
Digital Communications Highlights: January 2016

4 Ways To Build Relationships With New Contacts On Linkedin: As the world’s largest professional network LinkedIn is a tremendous resource for new leads and business development. It offers numerous methods to reach out and build relationships, and one of the most effective is advanced search; which is a great tool to find key decision […]

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Digital Communications Highlights: December 2015

By on December 29, 2015 in content marketing, trends, user experience with 0 Comments
Digital Communications Highlights: December 2015

Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read plenty of posts with forecasts for assorted topics relevant to digital communications and here are a few of my […]

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Digital Communications Highlights: December 2015

Digital Communications Highlights: December 2015

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead. Right now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015. Here are several articles that can help you […]

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5 Resources For Infographics & Data Visualization

By on June 24, 2014 in content marketing with 0 Comments
5 Resources For Infographics & Data Visualization

If a picture is worth a thousand words, how much is an infographic worth? If it’s well-designed a whole lot more, because an effective infographic conveys information, including seemingly dry content, like research data, statistics, and step-by-step instructions, in an way that entertains, engages and educates. It’s no surprise that infographics are popular fodder on […]

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The Call for Custom Smartphone Home Screens

By on January 23, 2014 in mobile with 0 Comments
The Call for Custom Smartphone Home Screens

Odds are, you use a mobile smartphone, right? Okay, now guess how many times you look at it during the course of just one day. If you’re in line with the average mobile phone user, the answer is about 100. To see if that’s accurate, you can start to keep a daily tally, or, you […]

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Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments
Content Marketing Predictions 2014

The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014. Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) […]

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Mobile Search: Urgency and the Distraction Factor

By on June 6, 2011 in Uncategorized with 0 Comments
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]

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Communications Trends For 2010 (Part 2)

By on January 19, 2010 in communications strategy, trends with 0 Comments
Communications Trends For 2010 (Part 2)

January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers […]

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