Digital/Online Marketing Communications Strategy

Tag: facebook

Digital Communications Highlights: April 2016

By on April 30, 2016 in social media, web user experience with 0 Comments
Digital Communications Highlights: April 2016

The Complete Guide to Facebook Video Ads: Video is exploding on Facebook and moneymaking marketers are riding the trend with video ads that fire up consumer interest and sales. For strategies to help you get big Facebook video play and high conversion rates, read on. Business2Community Unique Mobile Designs: A Collection Of Mobile App Interface […]

Share

Continue Reading »

Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

Share

Continue Reading »

How to Create Perfect Posts on Social Platforms [Infographic]

By on March 24, 2015 in infographic, social media with 0 Comments
How to Create Perfect Posts on Social Platforms [Infographic]

If you want to see success through social media marketing then you need to understand that each platform has its own set of best practices. Posting the same piece of content in exactly the same way across the different social sites may be efficient, but it’s not the most effective way to go. What works […]

Share

Continue Reading »

Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments
Best Words to Increase Engagement on Social Media

What’s in a word? When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think. Your exact choice of words can have a big affect on whether or not people care about and share your content. Just putting good stuff out there is not enough. What you say in a […]

Share

Continue Reading »

Facebook Turns 10: A Look Back (and Forward)

By on February 18, 2014 in social media with 0 Comments
Facebook Turns 10: A Look Back (and Forward)

Facebook recently hit the 10-year mark. If you go by internet time, which is kind of like dog years, only with an even higher multiplier, that’s a notable achievement. The platform has changed dramatically during its first decade, and in the process it’s changed businesses marketing. Today, with more than 1 billion members, Facebook is […]

Share

Continue Reading »

How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

Share

Continue Reading »

Nestle Facebook Lesson In Social Media Disengagement

By on April 22, 2010 in best practices, social media with 4 Comments
Nestle Facebook Lesson In Social Media Disengagement

The two-way street of social media offers a more personable way to engage with audiences than traditional marketing avenues. People can leave comments on your blog, Facebook fan page or Twitter account and you can respond in kind. It’s a great way to build brand affinity. Consumers have a voice in your online space. This […]

Share

Continue Reading »

Facebook Privacy Policy: Beware Changes In The Fine Print

By on March 30, 2010 in Facebook with 0 Comments
Facebook Privacy Policy: Beware Changes In The Fine Print

You’ve heard it’s important to read the fine print of a contract, right? That’s where there’s a bunch of exceptions and other terms required in the interest of full disclosure, but you likely wouldn’t sign the contract if you read and understood them in full, hence the small print treatment. It’s only when you have […]

Share

Continue Reading »

Recommended Reading: The Facebook Era

By on February 9, 2010 in books, Facebook, social media with 0 Comments
Recommended Reading: The Facebook Era

It’s so easy to set up an account on Facebook or Twitter pretty much anyone can do it. Knowing how to effectively use those sites for business purposes?  That’s more complicated. Different social networking sites present different opportunities — and challenges. You can try and figure it out through trial and error. Or, if you […]

Share

Continue Reading »

Why You Should Make A New Year’s Social Networking Resolution

By on December 17, 2009 in commentary, social media with 0 Comments
Why You Should Make A New Year’s Social Networking Resolution

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

Share

Continue Reading »

Top