Digital/Online Marketing Communications Strategy

Tag: book

How To Build A Successful Business Through Content Marketing

By on January 16, 2016 in content marketing with 0 Comments
How To Build A Successful Business Through Content Marketing

Do you yearn to do something new with your life? Like, say, start a business? If so, you’ll likely come up with an idea for a product or service and then create a business plan detailing how you intend to bring it to market. Sounds like a winning way to go, right? Well, while that […]

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Social Media Analytics: Interview With Author And Analyst Marshall Sponder

By on September 25, 2011 in business strategy with 0 Comments
Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

Interview with David Meerman Scott, Author Of The New Rules Of Marketing & PR

The web makes it easy for companies to communicate directly with consumers. A good thing, so long as you know how to work that angle. Yet for a while, there weren’t any best practices on how to do it. Then along came David Meerman Scott — veteran marketer, popular blogger, and author of The New […]

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