Digital/Online Marketing Communications Strategy

How to Create an Effective Email Media Pitch

By on December 15, 2014 in public relations with 0 Comments
How to Create an Effective Email Media Pitch

As we near the end of the year, I thought it would be good to get back to basics — ye old media pitch. Regardless of how skillful you are at content strategy, inbound marketing or advertising, good press is always a plus and it never goes out of style. Having a great story and […]

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Digital Communications Highlights: November 2014

Digital Communications Highlights: November 2014

According to a popular seasonal song, right about now Santa is making his list and checking it twice. Apparently plenty of others are following the jolly man’s lead, by making their own lists, for assorted aspects of digital communications. Topics include content marketing, user experience myths, website contact pages that really grab your attention, and […]

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A Simple Way to Boost Search Engine Marketing Results

By on November 24, 2014 in search engine marketing (SEM) with 0 Comments
A Simple Way to Boost Search Engine Marketing Results

When you create a marketing plan, does it make sense to intentionally exclude 30% of your potential target audience as part of your strategy? I’m guessing your response is no. You may even think it’s a dumb question. Who willingly ignores that amount of potential business? Yet many search marketers do just that, without giving […]

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5 Great Websites For SEO Information

By on November 11, 2014 in search engine optimization (SEO) with 0 Comments
5 Great Websites For SEO Information

According to Internet Live Stats, there are currently in excess of 1 billion websites on the World Wide Web. Needless to say, it takes some doing to stand out and be found in that crowd. Of course, you don’t need for everybody to find your site; just the people who are looking for whatever it […]

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Digital Communications Highlights: October 2014

Digital Communications Highlights: October 2014

Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]

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Best Words to Increase Engagement on Social Media

By on October 16, 2014 in social media with 0 Comments
Best Words to Increase Engagement on Social Media

What’s in a word? When it comes to Facebook, Twitter, LinkedIn and other social media, more than you may think. Your exact choice of words can have a big affect on whether or not people care about and share your content. Just putting good stuff out there is not enough. What you say in a […]

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Digital Communications Highlights: September 2014

By on September 30, 2014 in content marketing, social media, wordpress with 0 Comments
Digital Communications Highlights: September 2014

Think WordPress is just for blogging? Wait ’till you see examples presented by WPBeginner to find out how WordPress can be used for plenty more. Other highlights from this month help clue you in to a keyword brainstorming tool, find out how Google seeks to keep top content creators from jumping to another platform, and […]

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On the Creative Process, By a Giant of Jazz

By on September 22, 2014 in commentary with 0 Comments
On the Creative Process, By a Giant of Jazz

No matter how long you’ve been working in the field of communications there are times when the creative spark is elusive. Those of us with frequent hard deadlines may not suffer much from writer’s block, but we’re not immune from instances where getting our thoughts to flow just so is a challenge. Anyone involved in […]

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Digital Communications Highlights: August 2014

By on August 31, 2014 in content marketing, social media with 0 Comments
Digital Communications Highlights: August 2014

August is a time when summer vacations go into high gear, but the world of digital communications shows no let up. Pundits postulate as to why the Ice Bucket Challenge turned into a red hot phenomenon on Facebook; Delaware legislators are looking to make a law where you can leave social profiles to relatives in […]

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How to Influence and Persuade [Infographic]

By on August 24, 2014 in content marketing, infographic with 0 Comments
How to Influence and Persuade [Infographic]

If you work in advertising, marketing or public relations, then you’re in the business of persuasion. Considering how many others are all trying to get someone’s attention for the very same reason, your ability to understand what motivates a person to say “yes” is key to your success. There are plenty of books on the […]

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