Digital/Online Marketing Communications Strategy

Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: August 2015

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. […]

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Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

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Digital Communications Highlights: June 2015

By on June 30, 2015 in content marketing, web design with 0 Comments
Digital Communications Highlights: June 2015

15 Awesome Tools to Spy on Your Competitors: The best way to stay ahead of competitors is to know what they’re doing in the first place. To get the true skinny, you need to dig deeper than what’s visible on the surface. There are plenty of tools to monitor your own performance that can also […]

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Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: May 2015

The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]

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Digital Communications Highlights: April 2015

Digital Communications Highlights: April 2015

10 Hidden Gems in Google Analytics: Do Smarter Web Data Analysis: Google Analytics is a powerful tool, however, certain features can be tricky to figure out, while others are just hard to find. For a round-up of 10 useful features, reports and concepts that are often overlooked — including shortcuts, affinity segments, custom dimensions and […]

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Why Focus Groups Don’t Work For Usability Testing

By on April 14, 2015 in user experience with 0 Comments
Why Focus Groups Don’t Work For Usability Testing

When you seek out information or buy things on the web how often do you do so with a crowd of strangers helping you out? My guess is, never. That’s the simplest way to explain why you don’t want to use focus groups to find out how well your website works. Using the web is […]

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How to Create Perfect Posts on Social Platforms [Infographic]

By on March 24, 2015 in infographic, social media with 0 Comments
How to Create Perfect Posts on Social Platforms [Infographic]

If you want to see success through social media marketing then you need to understand that each platform has its own set of best practices. Posting the same piece of content in exactly the same way across the different social sites may be efficient, but it’s not the most effective way to go. What works […]

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Why You Absolutely Must Have a Mobile-Friendly Website

By on March 18, 2015 in mobile, user experience with 0 Comments
Why You Absolutely Must Have a Mobile-Friendly Website

If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to mobile-friendliness in its algorithm. In plain old English this means, sites that are not mobile optimized will be downgraded […]

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Digital Communications Highlights: February 2015

By on March 1, 2015 in content marketing, social media with 0 Comments
Digital Communications Highlights: February 2015

February brought a big chill to many parts of the country. But not to the world of digital marketing, where things are heating up for Google, Facebook and other aspects of online communications. The roundup for February 2015 The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch: Successfully launching a […]

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Digital Communications Highlights: December 2015

Digital Communications Highlights: December 2015

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead. Right now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015. Here are several articles that can help you […]

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