Digital/Online Marketing Communications Strategy

web user experience

Digital Communications Highlights: April 2016

By on April 30, 2016 in social media, web user experience with 0 Comments
Digital Communications Highlights: April 2016

The Complete Guide to Facebook Video Ads: Video is exploding on Facebook and moneymaking marketers are riding the trend with video ads that fire up consumer interest and sales. For strategies to help you get big Facebook video play and high conversion rates, read on. Business2Community Unique Mobile Designs: A Collection Of Mobile App Interface […]

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Why What People Think of Your Website Doesn’t Really Matter

By on June 19, 2010 in web user experience with 0 Comments
Why What People Think of Your Website Doesn’t Really Matter

I’m noticing more clients say they want a user-friendly website. That’s good — it means more people realize it’s important to know how well a site works for end-users. But understanding what makes for a valid usability test? Well, that hasn’t caught on as much. Even attractive websites have usability problems This came to mind […]

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Top 6 Usability Tips For Website Design

By on January 26, 2010 in web user experience with 0 Comments
Top 6 Usability Tips For Website Design

This is a guest post by Ruben Reyes, President of Lyquix, Inc. a Philadelphia-based  IT and web development company. Ruben works hard to help prevent poorly designed websites from ever seeing the light of day and I’m pleased he was kind enough to write this article outlining six important usability tips. Read up and learn […]

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The DIY Guide to Web Usability Testing

By on November 29, 2009 in web user experience with 2 Comments
The DIY Guide to Web Usability Testing

Usability is a simple word that’s tough to pin down. If you define it as “capable of being used” the implication is, you can either use something, or not. Pretty cut and dry. Ah, but there’s more to it. A car, for instance, can operate perfectly fine; or it can start and stall and start […]

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The Most Overlooked Step To Website Success

By on November 23, 2009 in web user experience with 0 Comments
The Most Overlooked Step To Website Success

Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web […]

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How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

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Deliberately Pointing Out Changes To Your Web Site Can Enhance The User Experience

By on July 22, 2009 in web user experience with 0 Comments
Deliberately Pointing Out Changes To Your Web Site Can Enhance The User Experience

With the web, the only constant is change. The pace of improvement and innovation is such that a web site or web application that remains the same for even a couple of years may be considered out-of-date. If you’re involved with the web you must buy into the “change is good” mantra. Of course this […]

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