Digital/Online Marketing Communications Strategy

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Tips For Making Videos That Are Doggone Good

Tips For Making Videos That Are Doggone Good

It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come up with a creative idea that sets you apart from the crowd? I’ll answer by showing, […]

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What Makes An Effective Corporate Video?

By on January 28, 2010 in communications strategy, video with 0 Comments
What Makes An Effective Corporate Video?

If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or a lot less. It depends on the video. And the website. If you’re an individual “citizen” blogger, you may be fine with something that has a homemade look. People will often give you a pass. […]

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