Digital/Online Marketing Communications Strategy

user experience

Digital Communications Highlights: July 2014

Digital Communications Highlights: July 2014

What’s the most effective digital marketing strategy? Is Pinterest worth your time and trouble? Why is no one using your super-duper way cool app? This month’s selection of digital communications highlights has the answers to these topical questions, plus tips and resources for user experience, SEO and an unusual strategy to get people to change […]

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Roadmap for a Trustworthy E-Commerce Website [Infographic]

By on July 14, 2014 in user experience, web design with 0 Comments
Roadmap for a Trustworthy E-Commerce Website [Infographic]

As with life in general, trust on the web is hard to earn and easy to lose. There are tools that make it so simple to create a website and post information online that it’s become harder than ever to tell if a site you land on is for a bonafide business with a good […]

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Digital Communications Highlights: June 2014

Digital Communications Highlights: June 2014

This month’s round-up of digital communications articles from around the web presents a mixed bag of tricks. Topics include social media tips you likely haven’t heard of before, ideas for visual tweaks to your website or landing page that can help boost conversions and new advertising options from Twitter. Here are digital highlights for June […]

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4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

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Has User Experience Gone Mainstream?

By on December 8, 2013 in user experience with 0 Comments
Has User Experience Gone Mainstream?

This week I received an email from TD Ameritrade about its newly enhanced website. A banner in the message proclaims that the site now has “faster navigation, smarter search, and more intuitive menus.” Audio for a short embedded video talks about “a landing page the truly feels like home” plus “redesigned navigation with easy to […]

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