Digital/Online Marketing Communications Strategy

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Mobile Search: Urgency and the Distraction Factor

By on June 6, 2011 in Uncategorized with 0 Comments
Mobile Search: Urgency and the Distraction Factor

What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the info we’re looking for, we’re motivated to take action. If it’s related to shopping we’ll buy something, right then and there, via […]

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Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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How Your Website Can Soar Above The Rest

By on October 20, 2009 in Uncategorized, web user experience with 0 Comments
How Your Website Can Soar Above The Rest

What’s the difference between a good website and a great one? It can be a fine line, but one you want to cross. Recently, when discussing this very topic, I used ballet as a point of comparison. Yes, ballet can relate to website strategy. Here’s how: Shiny dancer Earlier this year I went to a […]

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Creative Economy Summit Converges In Philadelphia

By on October 3, 2009 in Uncategorized with 0 Comments
Creative Economy Summit Converges In Philadelphia

Whenever I hear the word “summit” in reference to a meeting or conference my mind harkens back to a childhood memory. A Cold War event This particular Summit — that occurred in my hometown of Glassboro, New Jersey — brought together President Lyndon B. Johnson and Soviet Prime Minister Aleksei Kosygin. The Summit was intended […]

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