Digital/Online Marketing Communications Strategy

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How Will Digital Marketing Change in 2016? [Infographic]

By on February 15, 2016 in business strategy, trends with 0 Comments
How Will Digital Marketing Change in 2016? [Infographic]

Years ago, when I worked at a tech startup, the pace of change at our company was fast and at times exhilarating. We’d all talk about how we ran on Internet time. Meaning, that the Internet engenders an environment where things happen faster than traditional brick and mortar business. Today, Internet time is standard time […]

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Digital Communications Highlights: December 2015

By on December 29, 2015 in content marketing, trends, user experience with 0 Comments
Digital Communications Highlights: December 2015

Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read plenty of posts with forecasts for assorted topics relevant to digital communications and here are a few of my […]

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Is This The New Model For Local Journalism?

By on February 11, 2010 in commentary, trends with 0 Comments
Is This The New Model For Local Journalism?

Tom Ferrick Jr., a former columnist and reporter covering government and politics for The Philadelphia Inquirer, believes the continuing demise of in-depth news coverage signals the loss of a check in our national system of checks and balances. After all, he asserts, democracy is a form of government that relies on an informed citizenry. So […]

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Why The Future Of Technology Is Simplicity

By on January 21, 2010 in trends with 0 Comments
Why The Future Of Technology Is Simplicity

Do you enjoy trendspotting? I sure do. Hence those two recent blog posts: Communications Trends For 2010, Part 1 and Part 2. It’s time to move on to other topics. But before doing so, I wanted to share one more thought about what’s next. People who are not technologically inclined will determine the future of […]

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Communications Trends For 2010 (Part 2)

By on January 19, 2010 in communications strategy, trends with 0 Comments
Communications Trends For 2010 (Part 2)

January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers […]

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Communications Trends for 2010 (Part 1)

Communications Trends for 2010 (Part 1)

Does the start of a new year inspire you to think about the future? Me too. And what about those resolutions? Now comes the time to see if we really intend to keep them. Per my recent post, Why You Should Make A New Year’s Social Media Resolution, one of my goals is to be […]

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Trend Watch: What is Lifestreaming?

By on September 29, 2009 in social media, trends with 0 Comments
Trend Watch: What is Lifestreaming?

There’s talk about how blogs are soon to be deceased in lieu of lifestreaming. The Doomsdayers believe the blog scene might as well be hooked up to a respirator: With notable exceptions given to big-shot bloggers and major blog sites that are already heavily entrenched in their respective market niches. I don’t buy it. I […]

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What’s Wrong With Being Real?

By on September 8, 2009 in commentary, trends with 0 Comments
What’s Wrong With Being Real?

Last week I posted a piece about trends that are getting lots of attention. Which, in case you missed it, are real-time web, crowdsourcing and latent semantic indexing. Another trend I thought about including is augmented reality. A greater reality If you break it down linguistically, there’s “augmented,” which according to the American Heritage Dictionary […]

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Three Fast Growing Trends You Need To Pay Attention To

Three Fast Growing Trends You Need To Pay Attention To

I enjoy listening to people postulate what will be the next big thing. These conversations make me feel like I’m in that scene from The Graduate where Mr. McGuire tells Benjamin Braddock he has just one word to say to him: “plastics.” So what’s the word of today that’s got a great future? Social media […]

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