Digital/Online Marketing Communications Strategy

social media

Digital Communications Highlights: April 2016

By on April 30, 2016 in social media, web user experience with 0 Comments
Digital Communications Highlights: April 2016

The Complete Guide to Facebook Video Ads: Video is exploding on Facebook and moneymaking marketers are riding the trend with video ads that fire up consumer interest and sales. For strategies to help you get big Facebook video play and high conversion rates, read on. Business2Community Unique Mobile Designs: A Collection Of Mobile App Interface […]

Share

Continue Reading »

Digital Communications Highlights: March 2016

By on March 31, 2016 in business strategy, social media with 0 Comments
Digital Communications Highlights: March 2016

Tay It Ain’t So: Microsoft’s AI Debacle: When Microsoft launched Tay, an artificial intelligence Twitter-based customer service agent programmed to tweet like a teenager, it soon found out that teens are a tough crowd. In mimicking the chatter of mischievous millennials, Tay’s tweets quickly turned sexist, abusive and obscene. Media Post The Science Behind Influencer […]

Share

Continue Reading »

Digital Communications Highlights: February 2016

By on February 29, 2016 in social media, user experience with 0 Comments
Digital Communications Highlights: February 2016

Snapchat, Millennials, and the Micro Revolution: Snapchat in on a tear with brands that want to reach Millennials, a demographic that likes its digital moments ultra-short and spontaneous. Grovo Google’s AdWord Position Update: 4 Ads on Top & None in the Sidebar: Google changed the way search ads appear for desktop users. It now shows […]

Share

Continue Reading »

Digital Communications Highlights: January 2016

By on January 31, 2016 in social media, web design with 0 Comments
Digital Communications Highlights: January 2016

4 Ways To Build Relationships With New Contacts On Linkedin: As the world’s largest professional network LinkedIn is a tremendous resource for new leads and business development. It offers numerous methods to reach out and build relationships, and one of the most effective is advanced search; which is a great tool to find key decision […]

Share

Continue Reading »

Digital Communications Highlights: October 2015

By on November 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: October 2015

YouTube Strategy: How to Plan Your YouTube Marketing Success: Do you want to make more money through YouTube? Get tips from an expert via this podcast, where  Social Media Examiner interviews Owen Hemsath, president of Videospot, a consultancy that helps brands succeed on YouTube. Owen offers lots of do’s and don’ts, plus valuable insights on […]

Share

Continue Reading »

Digital Communications Highlights: September 2015

By on September 30, 2015 in analytics, content marketing, social media with 0 Comments
Digital Communications Highlights: September 2015

Complete Guide to YouTube Optimization: YouTube is the third most visited site on the web and it’s easy to get lost in the crowd. No matter how many videos you post, if you’re not smart about optimizing your channel, you can expend a lot of effort with little to no payback. Having an introductory trailer, […]

Share

Continue Reading »

Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: August 2015

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. […]

Share

Continue Reading »

Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

Share

Continue Reading »

Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: May 2015

The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]

Share

Continue Reading »

Digital Communications Highlights: April 2015

Digital Communications Highlights: April 2015

10 Hidden Gems in Google Analytics: Do Smarter Web Data Analysis: Google Analytics is a powerful tool, however, certain features can be tricky to figure out, while others are just hard to find. For a round-up of 10 useful features, reports and concepts that are often overlooked — including shortcuts, affinity segments, custom dimensions and […]

Share

Continue Reading »

Top