Digital/Online Marketing Communications Strategy

search engine optimization

The Risk of Black Hat SEO (And How to Avoid It)

By on February 15, 2011 in search engine optimization with 1 Comment
The Risk of Black Hat SEO (And How to Avoid It)

Snagging the top spot in search engine results is the ultimate aim of search engine optimization. If you hire a company to handle your SEO, you want them to do their best to get you there. You would not expect that company to use unethical tactics to boost your search rank. But if they did, […]

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Is Your Website Optimized for Google Instant Previews?

Is Your Website Optimized for Google Instant Previews?

How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the search engine, it’s not a mind reader. Only you know exactly what’s most relevant for your particular purposes. Goggle […]

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Can Bad Word Of Mouth Boost Your SEO?

By on November 29, 2010 in search engine optimization with 1 Comment
Can Bad Word Of Mouth Boost Your SEO?

Do complaints registered online against your company actually boost your business’ search engine rank? One retailer, who goes out of his way to rankle customers, swears this is true. Business owner provokes customer complaints, on purpose An article in the New York Times, penned by David Segal and titled “A Bully Finds a Pulpit on […]

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Maximize Your SEO: Grab It By The Long Tail

Maximize Your SEO: Grab It By The Long Tail

If you’re hip to search engine optimization (SEO) then you know the importance keywords play in the process. You think about things like keyword density – a ratio representing total number of words on a page divided by the number of times a given keyword (a word or phrase someone types into a search box) […]

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Real-Time And The Search For Relevance

By on December 10, 2009 in commentary, search engine optimization with 0 Comments
Real-Time And The Search For Relevance

If you’ve used Google this week, you may have noticed a “Latest results” section where content is delivered in a dynamic stream. These are real-time updates pulled from various sources, including social media and news sites. There’s a scroll bar — you can move it up or down to see more items, and if you […]

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Three Fast Growing Trends You Need To Pay Attention To

Three Fast Growing Trends You Need To Pay Attention To

I enjoy listening to people postulate what will be the next big thing. These conversations make me feel like I’m in that scene from The Graduate where Mr. McGuire tells Benjamin Braddock he has just one word to say to him: “plastics.” So what’s the word of today that’s got a great future? Social media […]

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Improve SEO Content Strategy By Thinking Beyond Keywords

By on August 4, 2009 in search engine optimization with 0 Comments

Keeping current with best practices for search engine optimization can feel like chasing a moving target. Search engines constantly adjust their algorithms with the goal of increasing the relevancy of search results as well as to thwart those who try to trick the system. Keywords—words or phrases that describe the content of your site—remain a […]

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