Digital/Online Marketing Communications Strategy

mobile

Why You Absolutely Must Have a Mobile-Friendly Website

By on March 18, 2015 in mobile, user experience with 0 Comments
Why You Absolutely Must Have a Mobile-Friendly Website

If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to mobile-friendliness in its algorithm. In plain old English this means, sites that are not mobile optimized will be downgraded […]

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8 Resources for Mobile Marketing and Design

By on August 15, 2014 in mobile, user experience with 0 Comments
8 Resources for Mobile Marketing and Design

Mobile is the now the main way Americans access the internet, and our needs and expectations are often different when using a smartphone or tablet than when we’re at a desktop computer. Then, when you consider the growing number of mobile options, clearly one size does not fit all. This means as a marketer, you […]

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The Call for Custom Smartphone Home Screens

By on January 23, 2014 in mobile with 0 Comments
The Call for Custom Smartphone Home Screens

Odds are, you use a mobile smartphone, right? Okay, now guess how many times you look at it during the course of just one day. If you’re in line with the average mobile phone user, the answer is about 100. To see if that’s accurate, you can start to keep a daily tally, or, you […]

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