Digital/Online Marketing Communications Strategy

marketing and public relations

Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement

What’s the difference between selling out and buying in? Not much, if you’re documentary filmmaker Morgan Spurlock, whose latest movie, Pom Wonderful Presents: The Greatest Movie Ever Sold, explores the world of branding, advertising and product placement. It’s Spurlock’s personal statement, albeit an irreverent one, about how we’re pummeled with advertising throughout our daily lives. […]

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Tips For Making Videos That Are Doggone Good

Tips For Making Videos That Are Doggone Good

It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come up with a creative idea that sets you apart from the crowd? I’ll answer by showing, […]

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Recommended Reading: Real-Time Marketing & PR

By on December 13, 2010 in books, marketing and public relations with 0 Comments
Recommended Reading: Real-Time Marketing & PR

You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little time to plod though a carefully measured crises communications plan while a story races across the web — where videos […]

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How Long Does It Take To Tell Your Story?

By on November 23, 2010 in marketing and public relations with 0 Comments
How Long Does It Take To Tell Your Story?

Good marketing is like good storytelling. Truly effective marketing hits on emotional touchpoints that make us believe what you have to say, enough so that we’re persuaded to buy what you’ve got for sale. We need to see ourselves in your story. It’s no accident we have the expression, “I don’t buy that story for […]

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Why You Must Be The Master of Your Domain

By on November 10, 2010 in marketing and public relations with 0 Comments
Why You Must Be The Master of Your Domain

All you have to do to own a web address is buy and register the domain name. There are plenty of sites that offer this service, including BuyDomains, Go Daddy, Network Solutions, and Register.com. Most web domain names cost under $10 per year. Unless someone already owns the domain, in which case prices may vary […]

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The ROI of Real-Time Marketing and Public Relations

By on November 1, 2010 in marketing and public relations with 0 Comments
The ROI of Real-Time Marketing and Public Relations

Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social media and web analytics Companies that respond to media and customer concerns promptly and courteously Companies that respond to inquiries from A-list bloggers ASAP […]

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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Social Media Marketing GPS: A Creative Social Media Guide

Social Media Marketing GPS: A Creative Social Media Guide

Twitter is a powerful publishing platform. But when messages are limited to 140 characters it has its limits, right? Well, less than you might think — if you’re as resourceful as Toby Bloomberg. She recently published an ebook based on interviews conducted via Twitter. A guide to social media, one tweet at a time As […]

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Best Practices: Writing Press Releases for the Web

Best Practices: Writing Press Releases for the Web

A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you can bet people other than the press are discovering and reading your releases. Most PR practitioners, however, […]

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How To Benefit From The Hispanic Marketing Opportunity

How To Benefit From The Hispanic Marketing Opportunity

As a marketer, would you neglect a fast-growing consumer group with an estimated $1 trillion in buying power? No way, you say? You may be doing so without even realizing it. In which case, you’re on par with about half the Fortune 1000 companies Marketers miss out on the Hispanic community Orci, a Los Angeles-based […]

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