Digital/Online Marketing Communications Strategy

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Digital Communications Highlights: August 2014

By on August 31, 2014 in content marketing, social media with 0 Comments
Digital Communications Highlights: August 2014

August is a time when summer vacations go into high gear, but the world of digital communications shows no let up. Pundits postulate as to why the Ice Bucket Challenge turned into a red hot phenomenon on Facebook; Delaware legislators are looking to make a law where you can leave social profiles to relatives in […]

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How to Influence and Persuade [Infographic]

By on August 24, 2014 in content marketing, infographic with 0 Comments
How to Influence and Persuade [Infographic]

If you work in advertising, marketing or public relations, then you’re in the business of persuasion. Considering how many others are all trying to get someone’s attention for the very same reason, your ability to understand what motivates a person to say “yes” is key to your success. There are plenty of books on the […]

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Digital Communications Highlights: June 2014

Digital Communications Highlights: June 2014

This month’s round-up of digital communications articles from around the web presents a mixed bag of tricks. Topics include social media tips you likely haven’t heard of before, ideas for visual tweaks to your website or landing page that can help boost conversions and new advertising options from Twitter. Here are digital highlights for June […]

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5 Resources For Infographics & Data Visualization

By on June 24, 2014 in content marketing with 0 Comments
5 Resources For Infographics & Data Visualization

If a picture is worth a thousand words, how much is an infographic worth? If it’s well-designed a whole lot more, because an effective infographic conveys information, including seemingly dry content, like research data, statistics, and step-by-step instructions, in an way that entertains, engages and educates. It’s no surprise that infographics are popular fodder on […]

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Digital Communications Highlights: May 2014

Digital Communications Highlights: May 2014

There’s always something new to learn in online communications. This blog spotlights some of those things, but lots of other websites do a great job of covering what’s going on in the digital world, too. That’s why I’m starting a series, Digital Communications Highlights, a monthly round-up of stories that caught my attention as a […]

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4 Ways to Get More People to Read Your Content

4 Ways to Get More People to Read Your Content

You can spend a lot of time carefully crafting text for online or print, to ensure it’s easy to understand and engaging, and people can still have difficulty reading what you wrote. Even well written and enticing content can suffer from poor readability, which is affected by not just by what your words say, but […]

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3 Tips to Make a Video Go Viral

By on April 22, 2014 in content marketing with 0 Comments
3 Tips to Make a Video Go Viral

Recently, while waiting for my turn in the chair at the hair salon, my hairdresser, Marianne, and another customer, were oohing and aahing with their eyes glued to an iPhone. “You have to see this video,” Marianne said, as she passed the phone my way. “You’ll love it.” The video is of a wedding in […]

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Why You Should Be Using Infographics

By on March 17, 2014 in content marketing with 0 Comments
Why You Should Be Using Infographics

Infographics are a red-hot trend in content strategy, and it’s easy to see why. The emphasis indeed goes on the word see, because infographics are all about taking information and putting it into a visual format. They’re a combination of images and text, where images have greater prominence. Viewing an infographic  can be a lot […]

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Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments
Content Marketing Predictions 2014

The Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014. Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) […]

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A Brand New Day at The Communications Strategist

By on December 6, 2013 in content marketing with 0 Comments
A Brand New Day at The Communications Strategist

Greetings, welcome to thecommunicationsstrategist.com. Some of you with long memories may recall a blog of the same name hosted on wordpress.com. They’re one and the same — though if you happen take a gander through the archives, you’ll see a big gap between this new post and the one just prior to it. What happened […]

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