Digital/Online Marketing Communications Strategy

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Why Sponsorship Still Matters In These Tough Economic Times

Why Sponsorship Still Matters In These Tough Economic Times

Guest post by: Gail S. Bower | Read her blog Earlier this year Northern Trust Bank took a public drubbing for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to a statement by the bank’s CEO, no public dollars funded the sponsorship, and the fiscally […]

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How To Get Attention By Stating The Obvious

How To Get Attention By Stating The Obvious

Last week I wrote a post about a study which came to the astonishing conclusion that 40% of the content on Twitter is “pointless babble.” The report was also picked up by numerous media outlets including Mashable, BBC, and  eMarketer. Tell Me Something I Don’t Already Know The survey was conducted by Pear Analytics. Their […]

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Is Twitter Really Just A Bunch of Babble?

Is Twitter Really Just A Bunch of Babble?

A new study claims that 40 percent of all content on Twitter is “pointless babble.” This of course instigated much babbling amongst Twitter users. Separating the good tweets from the chaff Conducted by Pear Analytics, and based on a two-week watch of the public timeline, the report includes a variety of statistics about Twitter. The […]

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Use The Changing Dynamics of Friendship To Your Company’s Advantage

Use The Changing Dynamics of Friendship To Your Company’s Advantage

According to the American Heritage Dictionary the word friend is defined as “a person whom one knows, likes, and trusts.” Time was, a friend was also someone you’d actually met. You may have first encountered this individual though school, work or a club/association, but the main thing was you had face-to-face experiences together. Moreover, friendships […]

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