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Digital Communication Highlights: November 2015

Digital Communication Highlights: November 2015

Oxford Dictionaries Word of the Year 2015 is…: How’s this for verification that visual communication is the new black: The venerable Oxford Dictionary bestowed its hallowed Word of the Year award to the “Face with Tears of Joy” emoji. Beating out all other contenders, this ecstatic digital image was deemed the ‘word’ that best reflects […]

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Is Your Content Really Truly King?

By on April 6, 2010 in communications strategy with 0 Comments
Is Your Content Really Truly King?

Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds […]

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Is Your Web Content A Whole Lot Of Nothing?

By on March 13, 2010 in communications strategy with 0 Comments
Is Your Web Content A Whole Lot Of Nothing?

This week I toured a health center facility. I’m part of a team hired to overhaul its website and we took the tour to glean information for our content strategy. The woman who showed us around gave us good fodder for our project. We asked questions about all kinds of things and wondered what she […]

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What Makes An Effective Corporate Video?

By on January 28, 2010 in communications strategy, video with 0 Comments
What Makes An Effective Corporate Video?

If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or a lot less. It depends on the video. And the website. If you’re an individual “citizen” blogger, you may be fine with something that has a homemade look. People will often give you a pass. […]

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Communications Trends For 2010 (Part 2)

By on January 19, 2010 in communications strategy, trends with 0 Comments
Communications Trends For 2010 (Part 2)

January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers […]

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The State of Social Media Marketing

The State of Social Media Marketing

With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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How To Captivate An Audience

How To Captivate An Audience

If you’re giving a presentation and want the audience to hang on your every word here’s a tip: Announce you’ll give away free stuff to people who answer questions correctly during your talk. Trust me, it works like a charm. I saw it in action during Peter Shankman’s keynote address at the Global Creative Economy […]

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Who and What Drives Innovation and Creativity?

By on October 7, 2009 in communications strategy with 0 Comments
Who and What Drives Innovation and Creativity?

This same time last year our nation was reeling from a financial system in freefall. We’re still in recovery mode, however, if necessity is indeed the mother of invention, then the situation will ultimately spur a windfall of ingenuity. Such was the spirit of the Global Creative Economy Convergence Summit 2009, held earlier this week […]

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Will You Please Retweet This Great New Blog Post.

By on September 24, 2009 in communications strategy, Twitter with 3 Comments
Will You Please Retweet This Great New Blog Post.

Have you noticed that more people are including “please retweet” in Twitter messages? This is interesting because in certain circles it’s considered bad Twetiquette (boorish) to request a retweet. Joel Comm in his bestselling book Twitter Power: How to Dominate Your Market One Tweet at a Time writes: “While you can ask specifically for retweets […]

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