Digital/Online Marketing Communications Strategy

business strategy

Digital Communications Highlights: March 2016

By on March 31, 2016 in business strategy, social media with 0 Comments
Digital Communications Highlights: March 2016

Tay It Ain’t So: Microsoft’s AI Debacle: When Microsoft launched Tay, an artificial intelligence Twitter-based customer service agent programmed to tweet like a teenager, it soon found out that teens are a tough crowd. In mimicking the chatter of mischievous millennials, Tay’s tweets quickly turned sexist, abusive and obscene. Media Post The Science Behind Influencer […]

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How Will Digital Marketing Change in 2016? [Infographic]

By on February 15, 2016 in business strategy, trends with 0 Comments
How Will Digital Marketing Change in 2016? [Infographic]

Years ago, when I worked at a tech startup, the pace of change at our company was fast and at times exhilarating. We’d all talk about how we ran on Internet time. Meaning, that the Internet engenders an environment where things happen faster than traditional brick and mortar business. Today, Internet time is standard time […]

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Social Media Analytics: Interview With Author And Analyst Marshall Sponder

By on September 25, 2011 in business strategy with 0 Comments
Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own […]

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How Social Networks Are Changing How We Do Business

By on September 28, 2010 in business strategy, social media with 0 Comments
How Social Networks Are Changing How We Do Business

When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes happening in the social media sphere, especially among the big three: Facebook, Twitter and LinkedIn. So much so, Clara had to change the publish date […]

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Inbound Marketing: How To Get Found On The Web

Inbound Marketing: How To Get Found On The Web

Here’s a tip to ensure you rank high on search engine results for a particular concept: make it up yourself. Start a company, write a bunch of blog posts and offer webinars — all based on the concept. Once the idea gets some traction, write a book about it. Do this and you own the […]

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The Real Job Of A Manager? Waiting For Something To Happen.

By on February 4, 2010 in business strategy with 0 Comments
The Real Job Of A Manager? Waiting For Something To Happen.

This is a guest post by one of my social media friends, Jarie Bolander, who recently published a book: FRUSTRATION FREE TECHNICAL MANAGEMENT: Proven Techniques to Thrive as a Manager. This tidy tome offers techniques using the POEMS (Personal, Organizational, Emotional, Managerial and Sustaining) process.  Jarie’s advice is applicable to communications managers—including the following intriguing […]

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Free E-Book Of Social Media Insights for 2010

By on December 22, 2009 in business strategy, social media with 0 Comments
Free E-Book Of Social Media Insights for 2010

You know the adage “it’s the thought that counts” when it comes to giving? Well, ’tis especially true in the blogopshere, where valued free gifts abound — in the form of useful content — on a regular basis. This time of year, certain bloggers are extra generous; as is the case with one of my […]

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Recommended Reading: Six Pixels of Separation

Recommended Reading: Six Pixels of Separation

In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated […]

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How To Fire Up Your New Product Launch

By on October 26, 2009 in business strategy, social media with 0 Comments
How To Fire Up Your New Product Launch

How do you ensure a product still in development catches fire come launch-time? Keep things largely under wraps, while simultaneously spilling a bunch of the beans. A neat trick that takes finesse to pull off; one recent example is the rollout of Google Wave. Limiting who gets to test drive Not quite ready for prime […]

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Why Failure Is Good For You

By on October 12, 2009 in business strategy, commentary with 0 Comments
Why Failure Is Good For You

Would you attend a talk titled How and Why I Failed? Many of us are programmed to shirk that one off without a thought. We want to learn how to succeed. What about a panel on failure? A person on a panel I attended at the Global Creative Economy Convergence Summit 2009 suggested the event […]

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