Digital/Online Marketing Communications Strategy

best practices

Digital Communication Highlights: November 2015

Digital Communication Highlights: November 2015

Oxford Dictionaries Word of the Year 2015 is…: How’s this for verification that visual communication is the new black: The venerable Oxford Dictionary bestowed its hallowed Word of the Year award to the “Face with Tears of Joy” emoji. Beating out all other contenders, this ecstatic digital image was deemed the ‘word’ that best reflects […]

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Clara Shih On Ambient Intimacy and Appvertising

By on October 5, 2010 in best practices, social media with 0 Comments
Clara Shih On Ambient Intimacy and Appvertising

If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help […]

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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks

Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while […]

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Nestle Facebook Lesson In Social Media Disengagement

By on April 22, 2010 in best practices, social media with 4 Comments
Nestle Facebook Lesson In Social Media Disengagement

The two-way street of social media offers a more personable way to engage with audiences than traditional marketing avenues. People can leave comments on your blog, Facebook fan page or Twitter account and you can respond in kind. It’s a great way to build brand affinity. Consumers have a voice in your online space. This […]

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Maximize Your SEO: Grab It By The Long Tail

Maximize Your SEO: Grab It By The Long Tail

If you’re hip to search engine optimization (SEO) then you know the importance keywords play in the process. You think about things like keyword density – a ratio representing total number of words on a page divided by the number of times a given keyword (a word or phrase someone types into a search box) […]

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Should Employers Ban Personal Use of Social Media While On the Job?

By on October 22, 2009 in best practices, social media with 0 Comments
Should Employers Ban Personal Use of Social Media While On the Job?

Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t […]

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Book Review: The New Community Rules, Marketing On The Social Web

By on September 18, 2009 in best practices, books, social media with 0 Comments
Book Review: The New Community Rules, Marketing On The Social Web

There’s debate about whether anyone can be deemed a social media expert because the field is relatively new, and continues to evolve so rapidly, that it’s too soon for anyone to claim that label. Well, if you go by what’s currently happening in the social media sphere, Tamar Weinberg is an expert. Steeped in social […]

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How To Create A Winning Corporate Social Media Policy

How To Create A Winning Corporate Social Media Policy

Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then […]

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Report Reveals How Top Brands Succeed With Social Media

By on July 26, 2009 in best practices, social media with 0 Comments
Report Reveals How Top Brands Succeed With Social Media

It’s easy to get in the social media game. Set up an account, post some content, and there you go. Sure, it’s more complicated than that. Still, ultimately, the big question many companies what to know is if the investment into social media has a real impact on its brand and does that impact lead […]

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