Years ago, when I worked at a tech startup, the pace of change at our company was fast and at times exhilarating. We’d all talk about how we ran on Internet time. Meaning, that the Internet engenders an environment where things happen faster than traditional brick and mortar business.
Today, Internet time is standard time for various industries, and it’s surely where things are going for the field of marketing.
The continued growth of mobile, the Internet of things, and evolving social media platforms offer new opportunities to smart marketers who can successfully capture and respond to changing user behaviors as we freely flit from one screen to the next. Meanwhile, data analytics and automation tools are enabling hyper-targeted personalization.
Here and now: What marketers need to know
These are indeed exciting and challenging times for digital marketers. Knowing what lies ahead can help you sort out your strategy.
The real-time marketing company Signal put its finger on the pulse to arrive at eight predictions on what’s in store for digital marketing in 2016. Here’s a recap of their findings in a nice tidy infographic:
Your two cents
What’s your take on Signal’s predictions? Have any of your own to add? Your comments are welcome.