Digital/Online Marketing Communications Strategy

Digital Communications Highlights: January 2016

By on January 31, 2016 in social media, web design with 0 Comments

group of people sitting arond table using digital devices4 Ways To Build Relationships With New Contacts On Linkedin: As the world’s largest professional network LinkedIn is a tremendous resource for new leads and business development. It offers numerous methods to reach out and build relationships, and one of the most effective is advanced search; which is a great tool to find key decision makers in target markets. Linkfluencer

51 Free Web Design Resources Guaranteed To Help You Design Better: It never ceases to amaze and impress me how many good design resources are just out there for the taking. Photos, fonts, user interface kits, graphics, tools for mockups, templates, color palettes and more — all available for free. Some are better than others. This handy list offers 51 useful resources to rein in your budget and create a better website. Line 25

9 Ecommerce Design Trends To Embrace in 2016: Digital technologies change fast. To deliver the best online shopping experience to your customers while also keeping ahead of the competition, you need to continually evaluate the merits of current trends. For 2016 these trends include material design, hidden menus, rich animations, visual storytelling, flexible typography and dynamic search. Odds are good at least some of those terms are new to you. To get up to speed, read on. Web Designer Depot

Nielsen Wants To Watch You Talk To Your Facebook Friends About What You Watch On TV: Conversations you have on Facebook about Game of Thrones, Empire, American Crime and other TV shows are about to become more than just idle chatter. Nielsen, the TV ratings company, announced it’s going to track Facebook discussions about television programs. The company plans to create new social TV ratings to incorporate the data, which we can only presume will turn into information to drive advertising dollars. Re/code

Digital Distractions: A new report offers findings that will come as little surprise to anyone who’s taken a college class in recent times: About one-fifth of college students admit to using laptops, tablets and mobile phones, while in class, for personal purposes, such as text, email and social media. The report notes that many students realize their digital habits can be deleterious to their learning experience, but they simply can’t squelch their desire to be constantly connected and/or entertained. Inside Higher Ed

The Complete Guide To Building A Successful YouTube Channel: With more than one billion users who account for in excess of four billion video views a day, YouTube is by far the largest video sharing site. It’s also the second largest search engine, right behind Google. All those eyeballs offer great marketing opportunities, as long as you know how to create a winning YouTube channel that converts into subscribers and sales. This post shows you what to do to make it happen. Quick Sprout

11 Best Email Marketing Automation Platforms: The formula for email marketing success is to send the right message, to the right person, at the right time. The easiest way to know when all these things align is to use a marketing platform that sifts through your data to automatically connect the dots. Numerous companies provide this service. Picking the one that best suits your needs involves a fair amount of research. To get started, here’s a round-up of 11 top email marketing automation platforms that can save time and increase customer engagement to boost your bottom line. Email on Acid

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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