Digital/Online Marketing Communications Strategy

Digital Communication Highlights: November 2015

Face with Tears of Joy emojiOxford Dictionaries Word of the Year 2015 is…: How’s this for verification that visual communication is the new black: The venerable Oxford Dictionary bestowed its hallowed Word of the Year award to the “Face with Tears of Joy” emoji. Beating out all other contenders, this ecstatic digital image was deemed the ‘word’ that best reflects the mood and preoccupations of 2015. Oxford Dictionaries

61 Places to Find FREE Visual Content Marketing Resources: When Harry Gardiner, a Content Marketer for Koozai, felt let-down by the quality and cost of stock imagery, he went foraging for freebies. Gardiner hit the jackpot. You can too, with his mega-list of free resources for photos, videos, data visualization tools and design templates. Koozai

How A/B Tests Improved Add-to-Basket Levels By Almost 30%: If you want to make the most of online sales opportunities you must abide by the “always be testing” motto. Get first-hand insights on how to create successful A/B tests, with this case study that shows how small tweaks led to big gains for the clothing retailer A Hume. Econsultancy

Path to Personalization: Your First 9 Steps: There are lots of ways to implement a digital personalization strategy. If you’re new to the game plan, you can bone up with this step-by-step guide for getting up close and personal with your audience. Webtrends

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever): There’s no one-size-fits all way to create great copy. And to prove it, here’s an epic post featuring plenty of copywriting formulas, each one of which is designed to help you write faster and better. Copyhackers

You’ll Never Guess What the First Thing Ever Sold On the Internet Was: The first verified ecommerce sale on the Internet happened in 1994. Wanna guess what is was for? You’ll get no spoilers here. For the answer, and a trip down memory lane, check out this article. For added entertainment, be sure to watch the embedded video “Proceed to Checkout: The Unexpected Story of How E-commerce Started.”  Fast Company

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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