Digital/Online Marketing Communications Strategy

Digital Communications Highlights: September 2015

By on September 30, 2015 in analytics, content marketing, social media with 0 Comments

fingers turning a dial for web trafficComplete Guide to YouTube Optimization: YouTube is the third most visited site on the web and it’s easy to get lost in the crowd. No matter how many videos you post, if you’re not smart about optimizing your channel, you can expend a lot of effort with little to no payback. Having an introductory trailer, organizing your content, teaser titles and creating exciting thumbnails can all help to pull your brand out of the slush pile. For details on these and other YouTube tips, read on. The Next Web

123 Content Marketing Tools from Industry Professionals: What are the favorite tools to top content marketers? Razor Social polled a bevy of industry processionals to devise a list of popular and niche tools for marketing and content needs. Buzzsumo, Buffer, SEMRush and Meet Edgar lead this pack of powerful time-saving tools. Razor Social

Why You’re Wasting Your Welcome Email (and What to Do About It): You’re finally starting to get a nice number of email newsletter subscribers. Good for you. Now what? The next step is critical to building a good impression with those subscribers. You’ll want to create a compelling welcome message that sets the tone and conveys the value of what you have to offer. This in-depth guide shows you how to do it right. Boost Blog Traffic

Keyword Generation Tools & Tips: A well thought out keyword strategy is critical for successful search engine optimization and search engine marketing (SEO and SEM). There are plenty of keywords tools to choose from, but which ones suit your needs best? Read this article for tips and insights on tools that can help you find the most relevant keywords for your content and marketing campaigns. Lunametrics

5 Pop-Up Creation Mistakes You Have to Avoid for Better User Experience: Pop-ups are becoming ever more popular on blogs and other online publications. And with reason: They’re one of the highest converting methods for building email lists. This is despite the fact that many users find pop-ups totally annoying. Poorly executed pop-ups will chase people away before they ever read a single word on your site. To avoid such a fate, follow these guidelines. ProBlogger

Using Offline and Online data to Drive Google Analytics Remarketing: Google Analytics is much more than a tool to measure web analytics. GA’s reach extends well beyond your website. New features enable you to hyper-target search and display ads. Learn how to up your remarketing game with these tips from Google Analytics Advocate Justin Curtoni. Analytics Talk

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About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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