Digital/Online Marketing Communications Strategy

Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments

Experience meterWhy Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. When you understand why people share, and you know what kind of content is more likely to be shared, then you too can create content that gets passed along again and again. Buffer

17 Tools That’ll Take Your Social Media Marketing Results to the Next Level: Lots of companies use social media to grow their business. Too bad so much of that effort is wasted. It’s not that social media is a waste, but rather that few companies take the time to optimize their efforts to get the best results for engagement, traffic and conversions. Neil Patel, founder of Crazy Egg and a leading online marketer, shares a list of 17 tools that can help ensure your social media marketing time and money is well spent. Quicksprout

What Does it Mean to Be Simple?: Less is more is a familiar mantra of designers and content creators. Simpler formats help users take less time to do what they need to do. But sometimes you need more of something to keep it simple. Leaving too much out can lead to confusion. Learn how to strike the right balance to successfully achieve simplicity. 52 Weeks of UX

5 Most Common Interaction Design Mistakes on the Web: What kind of web experience generates conversions and makes users smile? Should you wow everyone with innovation? Does all the most important information need to be above the fold? If that’s what you think, you’re not alone. And you may be unintentionally pushing users off your site. Find out about common UX pitfalls and how to avoid them. Designmodo

How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads: Want to boost your blog’s email list in a big way? Try Facebook ads for an easy hyper-targeted way to find your audience. Use these tips to get the most subscribers as quickly as possible at the cheapest price. Boost Blog Traffic

It’s time for you to start a podcast: Seems like people are all ears these days. Podcasts are red hot, with shows such as WTF with Mark Maron, Serial, This American Life and TED Radio Hour pulling in millions of listeners. You don’t have to be a big name to succeed in podcasts, however. You just need to have a plan and know how to go about it. {grow}

Why The Confirm Password Field Must Die: Sign-up forms often ask users to “confirm password” when the password field hides the user’s input with asterisks or bullets. That’s because a confirm password helps catch typos by asking users to fill in their password twice. Maybe so, but it can also cause someone to abandon the form. A better alternative is the unmasking option, which can show and hide user input with a simple click. UX Movement

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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