Digital/Online Marketing Communications Strategy

Digital Communications Highlights: June 2015

By on June 30, 2015 in content marketing, web design with 0 Comments

graphic to show different kinds of online communications15 Awesome Tools to Spy on Your Competitors: The best way to stay ahead of competitors is to know what they’re doing in the first place. To get the true skinny, you need to dig deeper than what’s visible on the surface. There are plenty of tools to monitor your own performance that can also help you track the competition, as well as tools specially designed for snooping. Mention

Testing new ways to make it easier to discover products and places: Twitter is testing out new ways for you to discover, organize and share info about brands, products and places — all in the name of making it easier to buy and sell through the platform. Twitter blog

8 Landing Page Essentials that Most People Totally Forget: A landing page is designed to elicit a specific call to action. You may be doing some things right to make that call compelling, but there’s usually room for improvement. Use this checklist to help ensure that you’re covering all the bases and giving users an optimal landing page experience. Crazy Egg

A focus on discovery makes Apple Music a serious contender: The Cult of Mac’s Rob LeFebvre kicks the tires of Apple Music and finds that a focus on discovery puts it in a different league than other streaming music services. To find out on how this is so, read his post. Cult of Mac

Oxford English Dictionary adds ‘meh,’ ‘fo’shizzle,’ ‘sext’ and more: Every year major dictionaries make headlines by announcing their annual listing of new words. The venerable Oxford English Dictionary grabbed some ink with its latest list, which includes a goodly number of web/digital terms. Ragan.com

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test: When it comes to creating a successful pay-per-click campaign you must follow the mantra, “always be testing.” A/B tests enable you to fine tune your campaigns, but only if your tests are set up properly. Here’s a step-by-step process to help you get it right. Search Engine Watch

50 Clean Websites for Inspiration: One of the more pleasing trends for 2015 is that simply structured websites are on the upswing. Less is more is gaining traction. Here are 50 great examples of crisp clean sites from which you can glean much creative inspiration. Six Revisions

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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