Digital/Online Marketing Communications Strategy

Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments

graphic of digital workspaceThe Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM

9 Slides From the 2015 Meeker Report Social Media Marketers Need to See: When Mary Meeker talks, people listen. A noted Silicon Valley venture capitalist, her annual Internet Trends report attracts intense attention from those who want to keep their finger on the pulse of the Web. It’s a big report — here are several cherry-picked slides relevant to social media professionals. Hootsuite blog

Most Common Visual Content Mistakes and How to Fix Them: Sharp imagery and smart copy makes for compelling marketing. But there’s right and wrong way to do everything, and this article clues you in on how on identify and correct common visual content gaffes. 1stwebdesigner

40 Tools & Apps to Supercharge Your Instagram Account: Speaking of visual content, Instagram, the mobile photo and video sharing social network, is on a tear with no signs of a slowdown. Here’s a list of tools to help you discover content, add effects, schedule posts, sell products, and more. Hongkiat

The Webby Fifty: The Webby Awards celebrate the very best in online design and user experience. The Webby Fifty is a series of profiles and video interviews with the minds behind nominees for the 19th Annual Webby Awards. These stories delve into inspirations, challenges, and creative turning points along the path to excellence. Webby Awards

5 Ways to Use Facebook Search to Get Inside Your Fans’ Heads: The technology behind Facebook’s graph search offers a bevy of insights. You can use it to find out what excites your fans, how they interact with other brands, where they live, and more. Post Planner

Why You Should Test On Mobile and Desktop Separately: The distinction between using a desktop computer and a mobile device is more than just physical. Users have different mindsets and intentions when going mobile. If you’re running A/B tests you want to target mobile and desktop audiences separately, and this article gives you five reasons why. ConversionXL

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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