Digital/Online Marketing Communications Strategy

Digital Communications Highlights: February 2015

By on March 1, 2015 in content marketing, social media with 0 Comments

hand holding mobile phone searching GoogleFebruary brought a big chill to many parts of the country. But not to the world of digital marketing, where things are heating up for Google, Facebook and other aspects of online communications.

The roundup for February 2015

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch: Successfully launching a website can be a daunting process. The devil is in the details. To ensure you don’t overlook important steps, check out this list covering content, SEO, design, analytics, browser testing, and more. Orbit Media Studios

Finding more mobile-friendly search results: Been dragging your heels on optimizing your website for mobile? Better get a move on: Starting April 21, Google will expand its use of mobile-friendliness as a ranking signal in its algorithm. The change is expected to have significant impact on search results for people using a mobile device. Google Webmaster Central Blog

Better than 1,000 words: In more news from the 800-pound search engine gorilla, you can now specify what images you want to appear when customers search for your business on Google (rather than relying on Google to randomly select an image). Google and Your Business

5 Surprising Tips for Tweets That Drive Engagement: Social analytics solutions provider Simply Measured analyzed more than 23 million tweets to determine the secret sauce for success on Twitter. The winning recipe includes these five tips to help you stand out and connect with users in the tweet stream. Simply Measured

Facebook Dynamic Product Ads: Everything You Need To Know: Facebook now offers a new type of ad that enables you to showcase multiple images and links in a single ad. The new ad engine gives you the power to dynamically retarget any item from your entire product catalog.  Jon Loomer

Ultimate Guide to Designing Brand Guidelines: A branding guide should provide a step-by-step process for duplicating your company’s identity. Yet too many companies fail to cover all the bases. But you can, if you pay attention to this informative article. Vandelay Design

5 Key Pillars You Need For Epic Content Marketing Success: Content marketing is more than just a popular buzzword. It’s a strategy that requires time, persistence and considerable know-how. Where to begin? Start with the steps noted in this blog post and you’ll be way ahead of the pack in producing and distributing content that gets noticed. Jeff Bullas

Your two cents

What’s your take on any of these communications highlights? Will you be able to benefit from their insights?

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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