Digital/Online Marketing Communications Strategy

Digital Communications Highlights: December 2015

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead.

image of 2014 with an arrowRight now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015.

Here are several articles that can help you learn from the past and prepare for the future.

The roundup for December 2014

This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing: Mobile marketing picked up steam in 2014. New ad formats, location-based services, acquisitions and Apple Pay all helped bring smartphones and tablets into sharper focus as vital tools of the trade. Here are 10 of the biggest moves that made waves in mobile this past year. Adweek

7 Examples of Killer Social Media Marketing Campaigns from 2014: Campaigns by Urban Decay, Mashable, Tiffany and Rotten Tomatoes shined bright among a slew of social media marketing efforts in 2014. For details, plus tips on how you can gain insights from these winning projects, read on. WebCEO

8 Worst Social Media Blunders of 2014: We can all learn from mistakes, right? Well, here are eight social media epic fails from 2014 by blundering brands, clueless tweeters and organizations whose ideas backfired. New York Post

Top 10 Marketing Books of 2014: Contributing Editor to Inc.com, Geoffrey James, chooses a mighty fine 10-pack of books on how to market your company, a product, or yourself. Topics of these tomes include social media power tips, visual storytelling and how neuroscience can empower your marketing. Inc.

Apple Reveals 2014’s Most Downloaded Apps, Movies and More: Apple is notoriously secretive about its upcoming products, but the company is not shy about sharing the most downloaded apps, games, songs, albums, films, TV shows, books and podcasts. Here’s the list, for both free and paid downloads. IGN

5 Less Obvious Content Marketing Predictions For 2015: Daniel Newman, founder of the digital marketing firm Broadsuite, and author of The New Rules of Customer Engagement, offers five content marketing trends that have not yet been beaten to death. Forbes

10 Digital Marketing Trends for 2015: If you thought 2014 presented big changes for online marketing, you ain’t seen nothin’ yet. The marketing news and information site ClickZ compiled a list of the hottest digital marketing trends, and the big takeaway is, change is constant. Read this post to help you prepare for the year ahead. ClickZ

Your two cents

What’s your take on past and future trends in digital communications? Feel free to share your thoughts. Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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