Digital/Online Marketing Communications Strategy

Digital Communications Highlights: November 2014

According to a popular seasonal song, right about now Santa is making his list and checking it twice.

photo of Santa checking his list on a laptop computerApparently plenty of others are following the jolly man’s lead, by making their own lists, for assorted aspects of digital communications. Topics include content marketing, user experience myths, website contact pages that really grab your attention, and more.

Here’s the roundup for November 2014

Content Marketing Landscape 2014 — Top 200 Brands and Influencers: Influence relationship management solutions provider Onalytica released a free report that lists the top movers and shakers of content marketing. The report includes the names and Twitter handles of leading individuals and brands that shape the current content marketing debate. If you’re looking to find the powerful thought leaders and influential companies involved in content marketing, be sure to check it out. Onalytica

32 Posters That Debunk Common UX Misconceptions: On his site UX Myths, Zoltán Gócza collects common web design user experience misconceptions. He then explains why these myths don’t hold true, via research and articles by UX gurus. Gócza’s detailed explanations make for good reading, but for a quick scan of his main points, see this set of attractive posters by Italian designer Alessandro Giammaria that present each of the myths in bold graphical fashion. Speckyboy

8 Reasons Why Digital Advertising Works for Brands: Peter Minnium is Head of Brand Initiatives at the Interactive Advertising Bureau. When the CEO of a leading ad agency asked him to provide hard data on how digital advertising works for brand marketers Minnium came up with eight proof points. Want to know what these are? Then read on. Marketing Land

15+ Inspiring Contact Forms: A quick review of many a website’s analytics can show that the contact page is among the most visited pages on the site. Yet this most important page often gets short shrift by designers and content creators. The situation makes for a missed opportunity to reinforce your brand. For creative ideas on how to go past the perfunctory, to provide an exceptional contact page, take a gander at these 15+ examples. Design Reviver

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan: Looking for a blueprint for search engine optimization success? View this informative post featuring solid advice, plus links to useful resources, as gathered by  a top content marketing blog. Content Marketing Institute

36 Amusing Websites Designed For Kids and Young Children: Kids can be a tough audience. If you want to hold their attention you better know how to create an engaging experience. This tendency is magnified on the web, where attention spans are easily lost with the click of a mouse, or a tap on a tablet screen. Certain sites do a marvelous job of designing for maximum kid appeal, and even if you don’t market to this demographic, they’re worth looking into for design inspiration. Spyre Studios

4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates: The average email open-rate hovers at just around 28% and click-through rates are a mere 4.3%. But you can do better. If you follow these four steps designed to help you create emails that cut through the inbox clutter to stand out and deliver. Unbounce

Your two cents

What’s your take on any of the above articles? Are there other lists related to online marketing from this month that caught your attention? Please share. Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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