Digital/Online Marketing Communications Strategy

Digital Communications Highlights: May 2014

illustration of globe with digital iconsThere’s always something new to learn in online communications. This blog spotlights some of those things, but lots of other websites do a great job of covering what’s going on in the digital world, too.

That’s why I’m starting a series, Digital Communications Highlights, a monthly round-up of stories that caught my attention as a digital/online strategist.

Here’s the lucky seven for May 2014:

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read: A lively article, with much useful info from Oli Gardner, co-founder of Unbounce — a guy who really knows the deal on what makes a successful landing page. (Moz)

How Facebook is Streamlining the Web: Facebook wants to blow down the walls between our phones, desktops, apps and webpages. With tools like Send to Mobile and App Links, Facebook aims to create a more seamless user experience. (Fast Company)

Crucial Timing: Why Posting Time Matters in Your Social Media Campaigns: When using social media for business purposes, just posting to a platform is not enough. To maximize profits you want to publish when people are most tuned in. Read this for timing tips. (B2C)

8 Small but Powerful Tips for a Standout Web Design: If you can learn how to add special elements to every design, then you will be on your way to building a name for yourself as an amazing web designer. Includes real-world examples of how to stand out from the crowd. (Vandelay Design)

How to Syndicate Your Blog: Syndicating your blog can lead to more exposure and maybe even some nice paychecks. Here’s how to get hip to the whys and wherefores of content syndication. (Search Engine Journal)

New York Times Internal Report Painted Dire Digital Picture: Apparently, the paper that publishes all the news that’s fit to print, is not up to snuff in the digital sense. When a 96-page internal report leaked out, it made big headlines. (BuzzFeed)

WSJ Pushes Real Time Marketing, Debuts New Digital Video Mag: Another news giant, The Wall Street Journal, is embracing digital, video especially, in a big way. (Media Post)

Your two cents

What’s your take on any of the above articles? Are there other stories from the month of May that caught your attention? Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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