Digital/Online Marketing Communications Strategy

Content Marketing Predictions 2014

By on December 18, 2013 in content marketing with 0 Comments

fortune teller with crystal ballThe Content Marketing Institute — which lays claim to being the longest running source of content marketing predictions — continues its streak with a new ebook: 50 Content Marketing Predictions for 2014.

Per prior years, this edition features prognostications by assorted folks who work in the world of marketing communications. Contributors include Joe Chernov, (@jchernov) VP Content at Hubspot; Andrew Davis, (@TPLDrew) author of Brandscaping; Andris Berzins, (@akberzins) CEO of Buzztale; Heidi Sullivan, (@hksully) Senior VP, Digital Content for Cision, Val Swisher, (@valswisher) Founder & CEO, Content Rules, Inc; Lee Odden, (@leeodden) CEO, toprankmarketing.com; Mike Weir, (@mikedweir) Global Head of Category Development-Technology at LinkedIn, and of course, Joe Pulizzi, (@joepulizzi) founder of Content Marketing Institute.

Trends: Recurring themes

The ebook includes many insightful ideas on what’s in store for content marketing in the coming year. Among the many entries, a number of themes emerge, including:

  • Short form mobile-friendly content that’s easy for users to consume —such as Vine, SnapChat, Instagram, Twitter and infographics — will take a leading role in attracting consumer attention
  • Content strategy will become a formal business practice to be organized, managed and measured
  • We’ll be seeing a lot more collaborative co-sponsored content between brands and publishers
  • Automation of content production and dissemination will grow exponentially
  • More businesses will focus on quality rather than quantity of content production (sigh, one can only hope this one comes to pass)
  • Personalization will grow in prominence

And here is one of my favorite nuggets:

“Content marketers will discover that it takes more than publishing content to move the needle”
Ardath Albee, (ardath@421) B2B Marketing Strategist, Marketing Interactions, Inc.

The whole megillah

Here’s the full deck of the 2014 content marketing predictions:

Your two cents

So what are your content marketing predictions for the coming year? Feel free to share your comments.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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