Digital/Online Marketing Communications Strategy

Wonder Gals of Web 2.0

SuperwomanA Twitter pal recently turned me on to an article titled Wonder Guys of Marketing 2.0. The post highlighted five “marvelous people” who are responsible for popular blogs and big ideas.

The five guys are: Seth Godin, Guy Kawasaki, Chris Hughes, Brian Clark and Michael Arrington. All stand out in the world of Web 2.0. To find out why, read the Wonder Guys piece.

But enough with the boys club routine. Does Web 2.0 have a glass ceiling?

Me thinks not.

Sisters are doin’ it for themselves. They’re blazing trials and are true thought leaders whose ideas and opinions matter. And so I present the first installment of Wonder Gals of Web 2.0.

Toby Bloomberg

Toby Bloomberg Best known for Diva Marketing Blog, Bloomberg has been in the web trenches since the late 1990s. Savvy and street-smart with a down-to-earth attitude, Bloomberg helps demystify marketing and social media while having fun along the way. Her jaunty Diva blog consistently ranks among the top in its field and she makes things even livelier with Diva Marketing Talks , her podcast series, featuring chats with other media hotshots.

A staunch advocate for employing blogging as a means of personal empowerment, Bloomberg’s compelling Blogger Stories project compiled tales “of how the blogosphere has touched people’s lives and, in doing so, opened the door to new way of creating relationships and opportunities.”

This clever Wonder Gal created the first business book using Twitter as a distribution channel and content platform. An active organizer and speaker for multiple organizations, she also heads Bloomberg Marketing, a strategic consultancy.

Deirdre Breakenridge

Deirdre BreakenridgeBreakenridge wrote the book on public relations as applied to Web 2.0. Make that two books: She’s author of PR 2.0: New Media, New Tools, New Audiences and co-author, with Brian Solis, of Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Both take a penetrating look at how social media and other emerging technologies affect the ways and means of public relations.

Breakenridge also penned The New PR Toolkit: Strategies for Successful Media Relations and Cyberbranding: Brand Building in the Digital Economy, plus she’s a university professor; so her knowledge runs deep. In writing, teaching, and speaking engagements Breakenridge is a thoughtful passionate force for “reinventing the PR industry.” She was among the first to call out the seismic shift in 21st century reporting and news distribution and the subsequent rise of direct-to-consumer communication.

Proving she can both teach and do, as president of PFS Marketwyse, Breakenridge leads a full-service enterprise that enables companies to bolster brands by integrating traditional and new media marketing.

Arianna Huffington

Arianna Huffington Whether or not you agree with her politics you can’t deny that Huffington has rocked the blogosphere. As co-founder and editor-in-chief of The Huffington Post she pioneered the notion of blogs having a real seat at the news table and legitimized bloggers as authentic journalists.

The HP has grown into a powerhouse publication. It’s now one of the most widely read and influential media brands on the internet. Huffington’s clout enables her to attract an impressive array of contributors, making The HP an entertaining and stimulating source of news and views.

This noted political pundit keeps current with media trends: In mid-August her site launched HuffPost Social News which uses Facebook Connect to enable readers to create social news pages. The author of 12 books, Huffington was cited in 2006 by Time as one of the World’s 100 Most Influential People and named Media Person of the Year in 2008 by I Want Media.

Charlene Li

Charlene Li Recently making headlines for enticing web superstars Deborah Schultz, Ray Wang and Jeremiah Owyang to join her company, Altimeter Group, Li is an oft-quoted seer of the cyber scene. She’s co-author, with Josh Bernoff, of Groundswell: Winning in a World Transformed by Social Technologies, a prescient and practical bestselling book on how businesses can benefit from social media.

The smarty-pants Harvard-grad honed her analytical skills at Forrester, a leading market research company; and as an early proponent of the power of the web, in the 1990s Li created the concept for and launched the internet publishing division of Community Newspaper Company, where she brought 120 community newspapers online.

Li’s into identifying and finding solutions to business problems: Having observed how certain companies have a tough time adopting a social media mindset, part of her current research revolves around studying and resolving a leading obstacle in this regard; corporate aversion to risk.

Li’s many kudos include being acknowledged by Fast Company as one of the Most Influential Women in Technology and being named Visionary of the Year by Society for New Communications Research.

Valeria Maltoni

Valeria MaltoniA marketer, consultant and prolific speaker/presenter, Maltoni advises CEOs on best practices for managing corporate image. Online, she’s recognized for the prodigious content of her uber-popular Conversation Agent. The multi award-winning blog is distinguished by its incisive interviews with individuals from all aspects of the business communications mix, as well as for Valeria’s viewpoints on subjects that veer from the big picture, to small yet important details.

Forthright and provocative, this Wonder Gal calls it as she sees it, often in a bright staccato style that lays out precisely what’s on her keen mind. For instance in a post about company blogs she writes, “Your blog WILL suck at first…. As you become more familiar with the space, and the tool, your efforts will improve.”

Fast Company snagged Maltoni for its Customer Conversation blog and she built one of the publication’s first online communities.  Her words of wisdom also appear in Marketing Profs Daily Fix, Marketing 2.0, Social Media Today and The Blog Herald.

Tamar Weinberg

Tamar WeinbergA web bio for Weinberg states that “Tamar is a member of just about every social network that has a name,” and that’s the truth. She’s also an avid blogger and opinion leader who currently contributes to Real Simple, Lateral Action, Mashable and Techipedia, the latter being her personal blog that explores and explains social media and internet marketing. This self-described “tech geek” knows the web from top to bottom, including pay per click, system administration and search engine optimization.

Besides blogging for Mashable, Weinberg is the site’s community and marketing director, where, she says, “my job is to make our valued members happy.” She finds time to be a media consultant for Say It Social, she’s an editor for Pistachio Consulting Touchbase Blog, and is an independent social media marketing consultant.

With that load only a Wonder Woman could squeeze in writing a book, and Weinberg has done that, too. She penned The New Community Rules: Marketing on the Social Web. Released in July, it’s already a must-read guide for learning the intricacies of how to make the most of the many nodes of the socially networked web.

More Wonder Gals?

So that’s the first installment of Wonder Gals of Web 2.0. It’s a terrific group of individuals who’ve done great things to educate, innovate, build community and otherwise move the social web forward.

There are surely others worthy of the Wonder Gal moniker.  But I don’t have all the answers — let me know who you think deserves to be on the list.

– Deni Kasrel

What do YOU think about these Wonder Gals of Web 2.0? Who did I miss? Comments welcome.

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About the Author

About the Author: Deni Kasrel is seasoned (slightly spicy) specialist in digital/online communications. .

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There Are 8 Brilliant Comments

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  1. Deni –
    Honored to be part of your Wonder Gals series and included with these talented women working in social media. Toss of a pink boa to you!

    • Deni Kasrel says:

      Thanks for the boa, Toby. You are both a Diva and a Wonder Gal! It’s so great to have you and the others to help us navigate the new world of conversational marketing.

  2. Peg says:

    How about Wonder WOMEN rather than the derivative Gals? Just a thought. And don’t we all love Wonder Woman?

    • Deni Kasrel says:

      Peg,
      Yes, Wonder Women of Web 2.0 even has a better ring to it, but I was making a direct response to the Wonder Guys article. Perhaps in another installment I will go with Wonder Women (I do use the term Wonder Woman in the current post, just not in the title). Thanks for the thought.

  3. Thank you for the article. It is always amazing to me to know about the tremendous talent that Wharton has in its ranks.

    Bob Morrison

  4. Great picks and I do love these wonder women. I am in the health and healthcare space, and know that there are some really innovative women applying web 2.0 to health improvement which I will share with you. It’s a natural fit for women on the web 2.0

  5. Great article highlighting women to watch. All things are possible with funding and that’s what my classmate Mary Meeker in SF is up to (formerly with Morgan Stanley). Helping the folks with the $$ understand new media oppty.

    • Deni Kasrel says:

      Absolutely, Mary Meeker is a giant when it comes to understanding new technology. She was way ahead of the game in the early days of both the personal computer and the internet. I did not know that she had left Morgan Stanley, though. I would be interested in knowing more about what she’s up to now.

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