Digital/Online Marketing Communications Strategy

Digital Communications Highlights: January 2016

By on January 31, 2016 in social media, web design with 0 Comments
Digital Communications Highlights: January 2016

4 Ways To Build Relationships With New Contacts On Linkedin: As the world’s largest professional network LinkedIn is a tremendous resource for new leads and business development. It offers numerous methods to reach out and build relationships, and one of the most effective is advanced search; which is a great tool to find key decision […]

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How To Build A Successful Business Through Content Marketing

By on January 16, 2016 in content marketing with 0 Comments
How To Build A Successful Business Through Content Marketing

Do you yearn to do something new with your life? Like, say, start a business? If so, you’ll likely come up with an idea for a product or service and then create a business plan detailing how you intend to bring it to market. Sounds like a winning way to go, right? Well, while that […]

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Digital Communications Highlights: December 2015

By on December 29, 2015 in content marketing, trends, user experience with 0 Comments
Digital Communications Highlights: December 2015

Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read plenty of posts with forecasts for assorted topics relevant to digital communications and here are a few of my […]

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Digital Communication Highlights: November 2015

Digital Communication Highlights: November 2015

Oxford Dictionaries Word of the Year 2015 is…: How’s this for verification that visual communication is the new black: The venerable Oxford Dictionary bestowed its hallowed Word of the Year award to the “Face with Tears of Joy” emoji. Beating out all other contenders, this ecstatic digital image was deemed the ‘word’ that best reflects […]

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Digital Communications Highlights: October 2015

By on November 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: October 2015

YouTube Strategy: How to Plan Your YouTube Marketing Success: Do you want to make more money through YouTube? Get tips from an expert via this podcast, where  Social Media Examiner interviews Owen Hemsath, president of Videospot, a consultancy that helps brands succeed on YouTube. Owen offers lots of do’s and don’ts, plus valuable insights on […]

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Digital Communications Highlights: September 2015

By on September 30, 2015 in analytics, content marketing, social media with 0 Comments
Digital Communications Highlights: September 2015

Complete Guide to YouTube Optimization: YouTube is the third most visited site on the web and it’s easy to get lost in the crowd. No matter how many videos you post, if you’re not smart about optimizing your channel, you can expend a lot of effort with little to no payback. Having an introductory trailer, […]

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Digital Communications Highlights: August 2015

By on September 1, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: August 2015

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content: Why do videos of kids gone wild go viral on YouTube? Why do so many people share photos of everyday things on Instagram? Don’t look for logic here. Yet there is a science behind it all. […]

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Digital Communications Highlights: July 2015

By on July 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: July 2015

How to Use the Psychology of Choice to Increase Online Sales: The web makes it easy to present your customers with a wide array of products to peruse and purchase. But is there such a thing as too much choice? Although it may seem counterintuitive, research on how people experience the decision-making process proves that […]

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Digital Communications Highlights: June 2015

By on June 30, 2015 in content marketing, web design with 0 Comments
Digital Communications Highlights: June 2015

15 Awesome Tools to Spy on Your Competitors: The best way to stay ahead of competitors is to know what they’re doing in the first place. To get the true skinny, you need to dig deeper than what’s visible on the surface. There are plenty of tools to monitor your own performance that can also […]

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Digital Communications Highlights: May 2015

By on May 31, 2015 in social media, user experience with 0 Comments
Digital Communications Highlights: May 2015

The Emotions and Behaviors of Real Apple Watch Users: What happens when you give someone an Apple Watch for a week and ask for feedback? As the global branding agency MBLM discovered, you learn a lot about how the device offers a new and intimate experience between people and technology. MBLM 9 Slides From the […]

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