Digital/Online Marketing Communications Strategy

Why Focus Groups Don’t Work For Usability Testing

By on April 14, 2015 in user experience with 0 Comments
Why Focus Groups Don’t Work For Usability Testing

When you seek out information or buy things on the web how often do you do so with a crowd of strangers helping you out? My guess is, never. That’s the simplest way to explain why you don’t want to use focus groups to find out how well your website works. Using the web is […]

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How to Create Perfect Posts on Social Platforms [Infographic]

By on March 24, 2015 in infographic, social media with 0 Comments
How to Create Perfect Posts on Social Platforms [Infographic]

If you want to see success through social media marketing then you need to understand that each platform has its own set of best practices. Posting the same piece of content in exactly the same way across the different social sites may be efficient, but it’s not the most effective way to go. What works […]

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Why You Absolutely Must Have a Mobile-Friendly Website

By on March 18, 2015 in mobile, user experience with 0 Comments
Why You Absolutely Must Have a Mobile-Friendly Website

If you’ve been holding off on optimizing your website for mobile because you weren’t sure if you really needed to do so, how’s this for an incentive: Starting April 21, Google is giving more weight to mobile-friendliness in its algorithm. In plain old English this means, sites that are not mobile optimized will be downgraded […]

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Digital Communications Highlights: February 2015

By on March 1, 2015 in content marketing, social media with 0 Comments
Digital Communications Highlights: February 2015

February brought a big chill to many parts of the country. But not to the world of digital marketing, where things are heating up for Google, Facebook and other aspects of online communications. The roundup for February 2015 The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch: Successfully launching a […]

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Digital Communications Highlights: December 2015

Digital Communications Highlights: December 2015

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead. Right now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015. Here are several articles that can help you […]

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